Carson Toyota-a big discounter-online etc-in CA- wanted $2500 over MSRP recently.I expect that will change after the "new" of the CamryH has worn off.It would put a base Hybrid at $30,000.It is a nice car, more comfortable than a Prius, but with less carrying volume. With the run up in gas prices, it will probably be in demand, if it delivers on mpg.If it gets 2/3 Prius mpg, it will sell pretty well. I would like it more if it was a hatchback,but....Luck,Charlie