"Company hopes to come up with a style that provides instant recognition."

"And you have to really squint to be able to tell that the Lexus RX 400h is a hybrid or pop the hood, where "Hybrid Synergy Drive" is written on the engine cover. And, yes, Lexus downplays its hybrid styling so much that the "h" in the crossover's name is lower case."

http://www.detnews.com/apps/pbcs.dll...605030316/1149