The article sounds like they've finally figured it out. When they came out with the Prius II, it was all about "being as unique as the driver" and other excuses/explanations/justifications for why it was so ugly. I think they took flack for that and tried to be more conventional on the Highlander, RX 400h, 450h and Camry. But I think they're too conventional looking, and I'm glad they agree. Looking for a happy medium is a good idea.