MSRP - San Diego, CA.

In my informal survey of ALL Southern California dealers, I'd estimate that 2/3 were charging MSRP in this area, with the rest either (1) adding $3,000 or more, or (2) adding chrome wheels for $2,995. Toyota sent a strong message to the dealers to discourage inflating prices. They are working hard with the Camry to make this a mainstream technology, and over-inflated prices would make for bad publicity.

Steve Villatoro
www.stevenvillatoro.com
“An enlightened guide to small business mastery.”