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Originally Posted by doublepower
Just purchased ours last night from Toyota of Lake City here in Seattle. It's the basic TCH configuration being offered (heated mirrors, rear deck spoiler, cloth) in mag gray. It's the model I wanted *almost* for the price I wanted to pay. I expected to pay MSRP. The dealer insists on installing a "VIP" package with 3M ding protection (plus mats, etc.) for an additional $1,600 (!). They came down ~ $600 on this, so MSRP ($27,004) plust ~ $1,000.
Adding insult to injury? The car had just arrived and hadn't yet had all the optional junk installed! So they actually could have sold it to me without the stuff but wouldn't.
I'm not happy about this but I do acknowledge that the car is in high demand (we were high on the list; this was the 5th car the dealer received). Still, like I've posted on other TCH forums, while I did get the car I want, but I can't feel good about the process. Stuart Truckman (Sales Mgr), I can't recommend your shop. I'm sure there are worse dealers, but as a new customer I didn't see anything that indicated you were interested in building a long term customer relationship with my family.
If someone asks me where to buy I'll say "shop around". If the dealer had been satisfied with their healthy MSRP profit I would have said "go to Toyota of Lake City"
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Toyota does not want it's dealers to mark up over MSRP and the only way a dealer can navigate it's way around that is to add content.
If you choose to bite, that's your prerogative. I'm not saying it's wrong to pay over MSRP but I am saying that you chose to do that. Is the dealer right? They are a business and they do what they do to satisfy their shareholders and that is their responsibility. Are you wrong? No, it's your money and you choose to spend it as you see fit.
However, you knew what your deal was when you walked in and you had the opportunity to walk away from it. The dealer called your bluff, is all. I don't see how you can complain!