Even though I don't necessarily want to buy a GM vehicle right this moment, I think their approach makes sense. The BAS concept might not produce huge numbers, but it is much more accessible from a cost perspective. What if it gets to the point that they can implement it on every vehicle they make, as opposed to the Toyota and Honda approach of putting it on just a few vehicles that are relatively expensive? The potential is there for GM to make a huge impact on overall consumption, even if those vehicles don't get 50+mpg.

And as for good engineers working for a company that's still working on its technology, isn't that the point? Working at a company doesn't have all the answers provides the best opportunity to flex a little brain muscle and do something really interesting. That's what we want a career to be like! Working for a company that already has the answers is dull. There might be a little more money in it, but nowhere near the level of satisfaction.