IMHO the best approach is what I used on my hybrid-cars@egroups.com

Q: What if I want a high MPG/great fuel economy car but not a hybrid?
A: There are many alternatives:
LUPO 3L (Europe): 90mpg
DIESEL JETTA/GOLF/BEETLE/PASSAT: 50mpg
CIVIC HX: 44mpg
ECHO: 41mpg
RAV4 SUV: 31mpg

Q: What about ultra-clean cars that are non-hybrids?
A: LUPO 3L (ranked #1 cleanest car in Europe)
RAV4 (pure electric)
SENTRA CLEAN AIR (gasoline SULEV)
ACCORD (gasoline SULEV)


Promote hybrids as the MAIN focus, but also provide other alternatives that are
still very, very good.

troy