Re: Ford backing off on Hybrid promise
Give me a few minutes, my head is filled with stuff that would get me kicked from here.
....
Okay. First of all, I've been more than annoyed at Fords lackadasical approach to their hybrids, so much so I have been meaning to send a letter to good old Bill. They have the worlds most fuel efficient SUV in a market that loves SUV's, yet barely informs anyone it exists. They have all these hybrid engineers and patents, yet instead of filling hybrid niches no one else does, station wagon, minivan, full size van, etc. they wimper about poor sales of their behemoths. Well, they have poor sales because they don't do much to advertise when they make a quality product, and try to tell the consumer what to buy, rather than build something that the consumer is drooling to get.
They've been playing both sides of the fence so long, they can't do anything anymore. At times, they tout the hybrid as their shining beacon, other times they almost seem embarassed they make it. Then they try to compete with an automaker that's practically heaving it's death cries instead of the automakers that are dominating the market.
Then, they start believing their own PR, which is worst of all as to why they aren't doing well. When you've got a record of broken promises, gas guzzlers, and QC problems, why bother blaming legacy costs?
|