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Originally Posted by Hot_Georgia_2004
....Yesterday on a popular Nat'l radio show there was an interview with Rick Wagoner, GM's chairman about his company. 90% of what he had to say absolutely glorified the Hotdog-baseball-apple pie and SUV slogan.
He went on and on multiple times of how the new Yukon, Escalade, Suburban and all other large GM vehicles is so much better than any Japanese vehicle in all areas. He mentioned there are additionally more improvements coming along for the next generation SUV's and he is much exited about that. He was very specific in targeting his SUV's
To be fair I arrived to work and couldn't hear all of the interview but his continuous glorifying of these vehicles literally had me yelling at him. After at least 20 minutes of parading these vehicles he made a footnote of GM makes some 30MPG cars.....
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Hot_Georgia,
This is the approach that got GM in their current situation - no adjustment or redefinition.
I'm imagining if it was Lee Iccocca, he would be in commercials selling the entire line, probably emphasing neglected products to at least generate favorable PR that GM is changing, trying, adapting to customers and the higher fuel prices. Sadly, they are targeting the same products at the consumer, disregarding if it fits the times or giving the impression there is a "new GM". Instead, the commercials appeal to insecurity/status, vanity, insensitity to others, aggression, driven, being big (not all of these points in the same ad....). That seems to be an accurate observation of those commercials. Kind of scary that a sizable target audience wants to be
like that rather than Mother Theresa or the Dali Lama for instance.
At the end of the day, the neighbor's of Hot_Georgia's are saddled with payments and gas bills asking: "what was I thinking?" - at least privately. Are they going to do it again? Sales indicate a slow but significant change in what drivers buy. You not only want to make a sale, but have your customers happy over the life of the product.
I totally understand why Kirk Kevorkian is unhappy with Rick Waggoner's approach - I don't want GM to die either.