I have owned three Toyotas, all of which were relaible, economical, and good value for the money. Yet when the time comes to buy another vehicle, I will still shop around to see what is on the market that best fills my needs and desires. I am loyal to Toyota in that I would give them a slight edge in a tie due to their quality and reliability, but I am not blindly loyal.

But then I am not loyal to any manufacturer nor any brand. The marketplace changes, technology changes, manufacturing processes change (most often as a result of cost cutting), circumstances change, and so do I.

Just my 2 cents.