Unfortunately the results of this poll are not surprising to anyone. Why make changes to use less when we can just buy more? Better yet, what if we can drill more, refine more, and make gas cheaper so that we can use as much as we like without spending as much money? Laziness is appealing, where as buying a "toy car," "driving like a pansy," and "sacrificing mobility" are not. We spin it any way we can to jusify our old ways.

Something we can all do to help: lead by example. Without preaching, demonstrate to friends, family, coworkers, etc. that using less doesn't have to be painful. Just a little different. Be gentle but consistent about it and they will start to pay attention when they are ready.