This is crazy. If I go to edmunds.com and look at their true market value, I see that the Prius is selling for about $2,000 over MSRP and the Civic Hybrid is selling for MSRP. CNW definitely has an agenda. I also think it is best to email the reporter/newspaper and politely point out the discrepancies while providing references. I have actually had very positive results doing such with a local news reporter concerning a piece on hybrids.