Visited Freehold Toyota today for pricing.

They call it a "Maintenance Contract" and only cover up to the first 45k miles.

Their cost is $995 (non-negotiable).

Incidentally, they "only" charge $69 for the oil change/tire rotations...not $190.
But they do have another "tier" where it costs (chit, I forget...$160 or $190) for oil, tires, and then checking all the fluids and belts too...

I'm not sure that even $995 is such a hot deal.

It DOES include roadside assistance, however.

Another interesting point...you must sign up for the maintenance plan BEFORE you hit 5000 miles!!!