Re: "Swift boating" applied to hybrid electrics
Hi folks,
I got a nice letter from Peter Copeland, one of the Scripps News Service editors, that said:
"Thank you for a thoughtful letter. I will pass it along to her editors. Peter"
This is the goal. We can't change "CNW Marketing" nor those who simply copy from sloppy sources. Our only recourse is to clearly state the facts and data with pointers to the sources and methods and share it with responsible individuals.
BTW, "CNW Marketing" can be found quickly with a Google search. It appears to be a small consulting firm that does 'studies' to help the auto industry understand what is going on. Near as I can tell, they have some set of sources they "survey" plus harvesting what can be found in press releases, some papers and trade publications.
Today, their "Dust-to-dust" report seems to be the genesis of the latest wave of skeptic claims. The problem are the news sources that don't fact-check the "CNW Marketing" claims. This leads to a lot of echos. The key is to be ready with the facts and data and in a clear, concise and complete letter, to let the editors, those who care about the credibility of their publication, know the facts and data.
My only regret is my English is not very good and we need voices other than mine. There is nothing wrong with sharing points that I may have missed. It isn't quantity but the quality of the letters that count.
Bob Wilson
Last edited by bwilson4web : 07-28-2006 at 11:52 PM.
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