I got curious about CNW Marketing, so I did some digging around their web site and followed some links.
On this page, they identify
Art Spinella as President. I Googled Mr. Spinella. Second article to come up was this
interview. I found these quotes.
"ART SPINELLA: Consumers for the most part are… they're intrigued with hybrids, but they aren't scrambling to buy them. In Toyota's case, with the Prius, they're selling quite a few hybrids because the car looks different and it's a fashion statement – it's something that says look at me."
"ART SPINELLA: ...Yet most hybrids cost anywhere up to $5,000 or $6,000 more than their gasoline-powered counterpart. For the most part consumers in the United States are easily more motivated by price consideration than they are by environmental considerations, yes."
Glad to see the PRESIDENT of a research company is so unbiased and has his facts straight...
Later found out his company did the rediculous "Dust to Dust" study where a Hummer has less impact on the planet than an HCH.
Here's the funny thing on Spinella. Google him and you'd be hard pressed to find any history on him other than his association with CNW. In fact, CNW's own site doesn't post his credentials, calling his resume "too long and too boring" to post. Right. Companies typically do that because printing a resume on a web page is so expensive.
So I stumble on this, who calls Spinella an, "..old Detroit hand...". Ah.
Founding partner, CEO and managing director Stephanie Yanez is almost impossible to find, since there is some singer with the same name (maybe it's the same person
). Wonder why those two hide their info so much. You'd thing a research firm would brag about the credentials of their leaders, not hide them.
Well, that's enough for the night.