08-08-2006, 06:49 AM
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Enthusiast
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Location: Boston, MA
Posts: 49
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Hybrid owners are loyal to their brand
According to a new study, hybrid owners are very likely to stick with the brand they've got.
Quote:
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74.3% percent of Toyota Prius owners traded their vehicles in for another Toyota vehicle. 41.9% re-acquire a Prius. "Owners of all three Honda-badged hybrids are moreloyal than the typical Honda driver. Six of every 10 owners of the Civic Hybrid and Accord Hybrid trade for another Honda or Acura, a corporate retention rate exceeded only by owners of the Odyssey and Pilot."
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Source: Hybrid Owners are Loyal
Yes, it's my site, but I haven't seen the story out elsewhere, yet.
Also, if you want the originating study document: http://www.powerinfonet.com/news/doc...hts-060731.pdf
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