I can see it now - "No New Vehicle Buyer Left Behind". We can have everyone buying a new vehicle take a test to make sure they understand Hybrid technology, before they buy something else.
Really, I think we have to let the Motor Companies do the advertising. The Fact that the Ford Escape Hybrid was named Truck of the Year at the North American International Auto Show, should help.
I plan on putting lightning bolt decals and "Warning 330 Volts" on mine just to start conversations. 1/2 ELEC would be a good license tag.

Red