Toyota of Hollywood has been advertising TCH base for below $ 25000 (until today, went up another $500). This is still below MSRP. They had 5 last weekend when I was there, and probably less now. Anyhow, they are clearing out base because they want to create interests in the car. But they are selling TCH w/NAV at MSRP (with waitlist). Seems like most people want TCH w/NAV (me included). I would too because the base is too plain jane (looks just like any regular Camrys, and has no good display for HSD, power, etc. info). Hope this help you guys get some great deals.