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Originally Posted by martinjlm
But they also understand the market and have developed a number of sport utility models, including some significantly larger and less fuel efficient than the CRV. They are also now dipping their toe into the pickup truck market. There is no doubt that Honda is pursuing hydrogen fuel cell technology (though I'm not certain if it's because they see a future there or they are reacting to the ZEV Mandates). So it is not far fetched to believe they may consider a fuel cell SUV as a means of making the SUV relevant in a more fuel conscious environment.
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Yes, North American Honda is not really run by the same efficiency fundamentalists that is so pervasive in its own global corporate culture at home in Japan. They (NA Honda), have been given the latitude and market freedom to define vehicles and powertrain variations that "appeal" to the general north american public. That in itself, has turned me off many times. As a validation of your statement they have indeed created vehicles (For north america only) that simply violate the long standing principles that have driven the company for more than 50 years. Calling me "a bit idyllic" is actually an underserved gift as it would be better suited for the traditional Honda engineer who is expected to work by the principles of technical efficiency defined by Soichiro Honda.
Fact is Martin, and that is the point of my objection to your earlier statement, is that Honda will always try to choose a smaller, most efficient platform to showcase its latest technology.
NSX (VTEC...)
Prelude(AWS, SH...)
Insight (Hybrid...)
FCX (Fuel Cell...) just to name a recent few
That is a fundamental principle that the company cannot betray. So true in fact, that many north american customers at times considered the company arrogant as if "Honda always knows best". Examples?
... "Who needs a V6 in a family car? A four cylinder is good enough."
and
... "Who needs a V8 in a luxury car? A sophisticated V6 should be plenty." and so on.
That is why, I believe Honda would never introduce a new tehnology to the world in a form (or package) of an SUV (large or small). That would not be a challenge worthy of their corporate and global image.
Cheers;
MSantos