For all of you who bought Civic Hybrids (especially the CVT), why'd you choose it instead of a Toyota Prius?

I'll be buying a new car in a month or two and have been looking at the hybrids available (I'll definitely buy a hybrid). I test-drove a Civic Hybrid CVT today and its low power wasn't as much of a problem as I'd expected, though it was a bit lethargic. The mileage was much lower than I expected though... at 70mph on the highway, it was showing 25-30 mpg most of the time(!). During regular driving, it was getting around 39 mpg.

The Prius, on the other hand, gets much better mileage (especially for city and high-traffic driving) and yet is more powerful, and you get much better options available than you can with the Civic. And the base price is the same (for the CVT).

So I'm basically wondering why people buy the Civic (especially the CVT, since I know there is no manual Prius). Is it basically just that you're long-time Honda users and are loyal to them?

Note, this isn't a flame or troll post. I am deciding between the two cars (though obviously heavily leaning towards the Prius) which is why I test-drove the Civic today... but it just seems worse than the Prius. If you're wondering, my current car is a VW Jetta, average 25 mpg.