You wrote: "More likely your driving style changed. Or your car is just now getting broke in."
My driving conditions remained the same. The change in mpg was immediate from the first tank. On the way back from Kansas City I was driving into a constant 25
mph wind at 70
mph on cruise control for 270 miles or so and got 49 mpg t-t.
I will log a few thousand miles with Shell and record the mpg then switch back to Phillips - one tank should tell.
I spoke with a friend with Reasearch and Development at Conoco-Phillips and was told it is probably the additives. This person was interested in knowing if I get the same mileage at stations away from the region I live in. I mentioned that I had filled at Kansas City and the trend is continuing. I plan on filling my other cars at Shell to see if there's a difference in them too.
It's a fun experiment that could wind up saving me 20 cents a gallon or more!