There are some schools of thought that say that a wheel just rolling along for the ride generates more resistance than a wheel under power -- such that it offsets the transmission losses, etc.
Additionally, spreading the power among four wheels will reduce wheel slippage on dirt and gravel roads, as well as wet roads. Less slippage translates into more forward motion. Add to that the ability to make lighter weight transmission parts as that power is more evenly distributed-- the additional weight of an AWD system would be minimal.
And finally-- sales. People would leap at the chance to get one of those beauties in an AWD model.
My dream car (I swear, I'm not making this up) is a 1997 Toyota Previa with All-Trac. Something about the combination of a supercharger and AWD and the nice space-age looks is compelling. An AWD Prius would quickly replace the Previa as my dream car

.