"Wayne, if CR altered their driving technique then the results would be totally invalid. If CR were to drive the hybrid gently then they would have to drive the other cars gently too, in which case it will be 40 mpg EX vs 50 mpg Hybrid so the difference would still be 10 mpg. Not to mention the fact that that's completely redundant since the EPA already drives them very gently and we all know the EPA scores. CR reflects more real-world values."
Herein lies the problem, definition of "real-world". "real-world" is a term that's not real in the general sense.

It is real in the specific individual sense. My drive to work is real. Your drive to work is not, from my perspective. "Real-world" only has value when interpreted from the individual's definition of "world".
"Real-world" in the CR context only has value as an artificial label assigned to a specific set of environmental conditions and actions taken to perform a test. Assumption being that these conditions and actions can be applied in a repeatable manner to achieve the same results to enable validity of making relative comparisons. CR for any of their tests to have consistent value, must be performed exactly the same every time. To be a strict purist, this is impossible. However, that does not mean that meaningful data cannot be derived with a suitable acceptance of error margin.
As you point to, the real value of this CR report is to determine relative performance, not absolute given an acceptance that error margins due to environmental conditions and repeatability of actions can be significant, especially when performed outside the lab environment and where humans are directly involved.
Jesse
ps. My definition of "real-world" is colored by a view of "can I get to work and back safely, without impeding traffic.
