I tried changing conventional oil at 5k once (and I did a lot of city driving back then), it came out like cambell's chunky soup. My engine purred after that too. My guage ever since has been if the engine can tell it got new oil then I waited too long. Optimum changeout using this totally unscientific measurement is about 3k for conventional oil and 4-5k for synthetic given my driving conditions.
For more scientific info try:
http://www.blackstone-labs.com/articles.html
Much easier is to assume the severe schedule and use M1 and you will be fine. Unless you are nearly pure highway you are not really qualified for the manufacturers "normal driving conditions" maintenance schedule, at least that is they way I always heard it.