Hybrid Car Sales, December 2007
Hybrid car sales were up by 36% from last December, totalling 30,871 units sold this past month. GM does not break out their hybrid car sales, so all numbers shown reflect sales from Toyota, Honda, Nissan and Ford.
Overall, Toyota showed the biggest gains, increasing hybrid car sales by 36% from last December. But both Honda and Ford were also up 22% and 15%, respectively. The Prius, as has been usual this past year, showed the largest gains of any model, up 53%, while the Accord Hybrid continued its downward spiral, falling another 59%. The Prius has shown consistently large gains all year long, ever since Toyota pulled out the bottleneck in production. The Accord Hybrid has been the big loser this year. Built for performance and not fuel economy, it has suffered and is slowly being retired by Honda.
Toyota, and especially the Prius, continue to dominate the hybrid marketplace. The Prius made 46% of the total market, while Toyota maintained 78.6% of the total. Honda took second with 10.9%, while Ford took 7.3%. Nissan rounded out the remainder with its limited sales of the Altima Hybrid, with the remaining 3.1%. As long as Nissan holds back on selling the Altima Hybrid (only eight states sell the hybrid Altima, and even there they are not pushed), it will remain a bit player.
