I first heard about pre-heaters on a trip to Sweden about 10 years ago.
Someone pointed out a socket through the grill of a volvo. "You can electrically pre-heat the engine on cold winter mornings before you start it up" I was told. Smart idea I thought, wonder how it works? - although I didn't even own a car then and I soon forgot about it.
I've recently been looking into ways of improving the my winter FE, namely by the warm air mod or radiator block often mentioned on here, neither of which are easily possible on my car, things being difficult to get at - then I remembered the pre-heater
I've found a manufacturer in the UK,
take a look, not only does it preheat the engine, it warms the interior too, plug it in 20 minutes before you set off - it looks like a neat little system, surely a 'must have' for any auto environmentalist/early winter morning commuter/short distance driver. I got more info sent to me - the components have changed slightly to those pictured on the website - it's now a neat little cylindrical unit and the interior pre-heating facility comes as standard. Price is about £235, which is around $400 or so.
It makes me ask the question "why don't manufacturers fit these as standard - especially on cars such as hybrids, or at least offer them as an option?" and "why haven't I heard them mentioned on this forum before?" I did a search but nothing showed up.
There is a US manufacturer of similar devices, although it looks like it's not electrically powered -
check this article
The only thing stopping me from getting one is the probability of it voiding my warranty

- but I thought I would post some info here for others who might not be aware of such a device. Has anyone ever used one?