Online Searches for Fuel Efficiency Up By 156 Percent - GreenHybrid

lars-ss · #1 (**permalink**) 05-24-2005, 10:42 AM

Quote:

Not surprisingly, comScore found significant demographic differences between consumers who search for hybrid vehicles and those who search for SUVs:

-- Age: Hybrid searchers were 18 percent more likely to be 45 to 54
years old than the average Internet user, while SUV searchers were 19
percent more likely to be 25 to 34 years old.
-- Income: Just over 50 percent of hybrid searchers had household
incomes of $75,000 or more, compared to just under 40 percent of SUV
searchers.
-- Region: While SUV searchers are relatively evenly distributed across
the country, hybrid searchers are 35 percent more likely than average
to live in the Pacific region.
-- Children: Not surprisingly, SUV searchers are 10 percent more likely
than average to have children in their household, while hybrid
searchers are slightly less likely than the average consumer to have
children.

This story has many interesting tidbits....read the whole thing for the best effect...
http://biz.yahoo.com/prnews/050524/cgtu064.html?.v=9

Delta Flyer · #2 (**permalink**) 05-24-2005, 12:46 PM

Quote:

Originally Posted by article

-- Income: Just over 50 percent of hybrid searchers had household
incomes of $75,000 or more, compared to just under 40 percent of SUV
searchers.

Hmmm.... the couple of times I've seen SUV drivers trash talk hybrid drivers, they reply: "....you are just jealous, but can't afford a HumVee..."

I'm sure some people have money to burn, but vehicle investments have poor returns, esp. big SUVs. Warren Buffet got rich doing better things than this.