While the popularity of hybrid-electric vehicles keeps growing, automakers continue their search for less-expensive alternatives such as belt-alternator starter (BAS) technology, according to new research from market intelligence firm, ABI Research.

BAS systems are a dream technology for some automakers. The devices allow for start-stop operation similar to hybrids, where the engine can be shut off at a stoplight or when idling, but at a price premium of just a few hundred dollars instead of the thousands required for hybrids. However, ABI Research cautions both consumers and financial observers that, "you get what you pay for."

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