Lexus introduced its third new concept design within a year when it unveiled the LF-C luxury sports coupe concept car at the New York International Auto Show today. The LF series of concept vehicles is designed to define and launch an entirely new direction in styling for the Lexus brand. The LF-C provides a hint of the direction Lexus is considering for the next generation IS 300 sports car.
"Design is among the most important differentiating factors between any two products and the LF-C expands the current IS 300 sport sedan into a new category previously not addressed in the Lexus lineup," said Lexus Group Vice President and General Manager Denny Clements. "The LF-C concept is designed to target an extremely young, affluent buyer with a strong element of surprise."
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