09-28-2008, 12:50 PM
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Site Founder
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Real Name: Jason Siegel
Hybrids: 2004 Toyota Prius
Posts: 4,622
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Today’s car-buyers have ‘green’ concerns
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According to Kelley Blue Book Marketing Research’s all-new Eco Watch study, new-vehicle shoppers are not only increasingly concerned about the environment, but are making purchase decisions based on how their choices will affect the environment. Sixty-one percent of American new-vehicle shoppers say it is important to purchase a vehicle from a brand that is environmentally friendly. Consumers cite Toyota, Honda and Chevrolet as first, second and third (respectively) for having the most fuel-efficient and environmentally friendly vehicles.
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http://www.canadiandriver.com/thenew...ncerns-kbb.htm
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