Toyota Plans Ways to Make Hybrid Models Stand Out - GreenHybrid

Jason · #1 (**permalink**) 07-25-2005, 01:30 PM

Quote:

Toyota is planning more prominent emblems on its gas-electric hybrid SUVs in a new belief that owners want others to know of their environmental consciousness...

Research while the vehicles were being developed showed that potential customers didn't want to stick out just because they were driving a hybrid, Lexus spokesman Bill Ussery says...

But since the two made their debut last spring, the company has received feedback from customers that they want more visibility, Ussery says. "We are now evaluating alternatives to the current rear tailgate badging," and front and sides, as well.

http://www.aiada.org/article.asp?id=44803

coz6 · #2 (**permalink**) 07-26-2005, 02:54 PM

Guilty as charged... I used to own the HCH however, after driving the Prius for a week I was in love with the style and features of the car along with the fact people knew it was a Hybrid. I have gotten stopped more times in the first month then I ever did with the HCH. For a single guy on the prowl... It has been nice...