Hi Jay, and welcome! Ask ANY questions you may have, and you will get prompt, educated answers on here. Whatever you do, don't go to a dealer for advice! They don't drive them every day, and don't know the ins, outs, and little tips and tricks the people here do.
28.7 MPG is a very conservative ( low ) estimate for what you may get.
It can only go up from there.
Hot Climate.
Well, this Hybrid has a small engine that aids in fuel economy.
As you know, running the Air Conditioner at home racks up your electric bill.
A/C takes a lot of energy, no matter how you look at it.
So in the FEH that energy must come from gasoline.
Over the highway, the % change in MPG will be pretty small.
In stop and go city driving, the MPG hit will be HUGE.
It is a quandry for sure, since at high speeds, you can open the windows and stay pretty cool under most cases, and when you are stuck in traffic and not moving is when you want to use A/C the most.
The A/C must run from the gasoline engine. So A/C on = gas engine on.
The best part of the Hybrid is ENGINE OFF anytime you are not moving.
The way I get the HUGE numbers below is, I trick the car to have engine off anytime I am COASTING... not just standing still.
The heat by itself will have a small impact.
The A/C use will have a huge impact on your MPG.
Hope that helps. But figure out, how many months a year will you need A/C?
For me, it's June-July-Aug. The rest of the year more than makes up for those 3 im my case.
Cold climate.
Below freezing is not great for Hybrids either. As you know with any battery, they perform poorly when really cold, and for emissions reasons, you have to burn more gas to keep the engine hot. I know, sounds silly, burn more gas to make less pollution, but it really does work that way. The tailpipe emissions from 1 gallon of HOT gasses is less hazardous, than emissions of 0.75 gallons from a cool engine.
So in 20'F to about 80'F expect excellent results. Results will taper off above or below this, but they will in any car actually.
If you love to "tinker" you will really love this car and will get better than 40 MPG. If you want the whole family to share the car, wife, teenage kids, etc... or just turn the key and go... 28 MPG will be the norm, if you are happy with that.
Many people are.
And I'm happy they are not driving an 11 MPG "tank" as well.

Any more questions/concerns?
You WILL feel good driving one every day. I guarantee it!
-John