I saw Bosch for $5.99 at AutoZone today. That may be a good buy. I hear they're good filters. Although, I don't have any experience with them. But, I do like their spark plugs!
As far as motorcycles go, Honda makes a pretty good oil filter. Hope that stems from their automotive applications. Several racers and hard core motorcyclists swear by OEM Honda filters. If the automotive filters are just as good, we can't go wrong sticking with OEM.
On another note, testing was done on a dyno and some other contraption used to measure air velocity. The testers found that the stock air filter in the CBR1100XX (one of Honda's bikes) created the same (and sometimes better) amount of air flow and rear wheel power as the more expensive K&N air filters. So the only benefit of installing a K&N would be that it's cleanable. But, for the trouble, I've stuck with the stock throw away filter. Less time buying cleaning/oiling supplies and less time spent doing the actual cleaning equals more riding time!
There are also reuseable oil filters out on the market for motorcycles. I'm sure there out there for cars, as well.