I think its because of the break in. I'm around 9500mi as of today and holding around 28.7-29.4 mpg at 150 mpg. Its AWESOME to look at the odo and see I've driven 150 and the Fuel Indicator still shows 3/4 of a tank.
Its a wonderful feeling. I'm also running the A/C, as I am a comfort fiend - I always run it at around 70 on a medium to medium low setting. I used to turn the A/C off on long highway drives and try to cool the car with just open vents and no fan, to increase the mpg.
Frow the freeway driving I've been doing, I bet the 5 to LA will now be more like a 32mpg drive (until you hit the grapevine.)
Jason
www.bother.com