Quote:
Originally Posted by fernando_g
Sad trend, but happening quite often in most online discussion boards.
Anyways, to get back on track.............I read somewhere that Ford has been blaming some of its delivery woes on "battery availiability".
Translation from corporatespeak: We lowballed the estimated battery cost, and right now we cannot find enough batteries at that cost, which is substantially lower than the actual market cost..
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I don't think they are shopping suppliers for new battery sources -- they have been using Sanyo as their battery supplier and as far as I know they still are. Sanyo can't produce the number of batteries to meet the demand.
I'm not sure Ford or Sanyo can be completely blamed for the inability to meet consumer demand... the FEH has had an unusual demand curve for sales.
I pre-ordered my '05 FEH before they were in production. Back then, each dealer was going to be limited to just 2 or 3 vehicles out of their production run of just 4000, and only dealers qualified to service them would be allowed to sell them.
There was an initial surge of sales from those (like me) who knew they really wanted one and weren't afraid to take the risk on this "new" vehicle technology. Ford did well off the initial sales and I think I recall them saying they wanted to do 8000 vehicles in year #2.
A while later, while back at the dealer getting an oil change, I asked my sales guy how the sales on hybrids were doing -- and he explained that after the initial surge, the sales (at least in this area) went completely flat. Also gas prices started to decline a bit and I think consumers thought the gas price surge was a "temporary" thing.
Now that prices have spiked upwards of $3.00 gallon and there's a much higher awareness of concepts like global warming, suddenly there's a renewed huge demand for the vehicles and waiting lists are common (sort of like the Prius -- remember when the average person waited 3-4+ months to get a Prius?).
Given that Ford just had to cut 30% of it's workforce and is financially on the rocks, AND the sales of the hybrid had a big spike then went flat with hybrids sitting on lots and very little interest, I ask.... if you had to plan the order for batteries for the next year, what would YOU do?
I know what I'D do... I'd cut back production based on the lack of demand. It's rather unfair to blame Ford for not being able to meet consumer demand when, frankly, the consumer demand has changed rather unexpectedly on them. Fortunately demand changed for the better (people want more) but how could they have forseen that at the time?
At least the Hybrid Fusion (and Mercury Milan Hybrid) are back in the works. Last I heard it's an '08 model, but not available until half-way through the model year (e.g. really an '08-1/2).