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Originally Posted by gonavy
...I can't wait to hear martin's justification for this one. ....
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Wait no longer,......Here ya go!
With the glaring exception of the H2, H3, and SRX, each of the vehicles included in the promotion in California lead their market segment in fuel economy. The H3 and SRX are both pretty much average for their competitive set. Don't take my word for it, check the EPA website. The H2 is what it is.
For grins & giggles I've snipped the part of the rather lengthy press release that defines the eligible vehicles in each state. Also, note that the Tahoe / Yukon, Monte Carlo, and Impala are available with E85 FlexFuel options (no additional cost), so this is additional incentive for people who value the idea of being able to choose their fuel type and for people who are more concerned about reducing reliance on foreign oil.
The Hummers and the SRX were most likely added to the California program because they are fairly popular in California. I've been driving an SRX V6 for the past month and a half and averaging 19.3 in primarily city driving. That's with the huge panoramic sunroof open and front windows down on sunny days.
Let's face it, from a marketing perspective this is actually a pretty smooth move. Because of the OnStar Vehicle Diagnostics program, GM is in a unique position to be able to execute such a plan. The car's OnStar computer tells GM how many miles the car has driven and GM sends the owner a check. Good use of a unique competitive advantage and a lot less costly than throwing cash on the hood. Instead of blanketing the market with rebates and incentives, this is a laser focused campaign targeting the people who are already pre-disposed to buying these vehicles because they want them, but are nervous about fuel prices.
Peace,
Martin
Okay, here's the piece from the Press Release:
To participate in the program, consumers who reside in California and Florida must purchase or lease and take delivery of an eligible vehicle between May 25 – July 5, 2006 and enroll in the OnStar Vehicle Diagnostics service. The diagnostic service is a GM exclusive service that automatically runs hundreds of diagnostic checks on key vehicle operating systems and then sends a monthly e-mail to subscribers about their vehicle.
Eligible vehicles in California include the
2006 and 2007 Chevrolet Tahoe and Suburban (one-half ton models only), Impala and Monte Carlo; GMC Yukon and Yukon XL (one-half ton models only); HUMMER H2 and
H3;
Cadillac SRX;
Pontiac Grand Prix; and Buick Lucerne.
Eligible vehicles in Florida include the 2006 and 2007
Chevrolet Impala and Monte Carlo, Pontiac Grand Prix and
Buick LaCrosse.
The vehicles selected for this program were chosen because of their outstanding fuel economy and great consumer appeal. The 2007 Chevrolet Tahoe leads the full-size utility segment in fuel economy and has a two-wheel-drive EPA highway estimate of 22 mpg. The Chevrolet Suburban and GMC Yukon XL have EPA highway estimates of 21 mpg.
GM’s mid-size cars also offer very competitive fuel economy with the Pontiac Grand Prix achieving an EPA estimated 30 mpg highway. That is better than a comparably equipped Honda Accord 6-cylinder (29 mpg highway). The Buick LaCrosse also has an estimated highway mileage of 30 mpg (with standard V6 engine).
Re: GM to subsidize gas purchases
Re: GM to subsidize gas purchases
Re: GM to subsidize gas purchases
