Hybrid Vehicle Owners are . . . - GreenHybrid

bwilson4web · #1 (**permalink**) 12-06-2007, 01:48 AM

http://www.scarborough.com/

Quote:

NEW YORK (December 4, 2007) – Democratic, wealthy, educated and active are four adjectives that describe today’s hybrid vehicle owner, according to a recent analysis from Scarborough Research, a consumer and media research firm. Scarborough’s analysis finds that almost half (42 percent) of the households in the U.S. that own or lease at least one hybrid vehicle have an annual income of $100,000 or more. That is more than twice the national average. The adults who live in these households, “Hybrid Owners,” are more than twice as likely as all U.S. adults to have a college degree. This includes the twenty-seven percent of Hybrid Owners who have a post graduate degree, compared to nine percent of adults overall. Hybrid Owners skew older than average, and are 23 percent more likely than average to be aged 50+. . . .

Ok, 3 out 4 ain't bad. <GROAN> now I suppose we'll have to put up polls to find out.

Bob Wilson

Hot_Georgia_2004 · #2 (**permalink**) 12-06-2007, 05:19 AM

Apparently hybrid owners as a whole are NOT normal people? I don't buy it.

Personally I don't meet any of those statistics. I wonder if the same author wrote the hybrid "Smug" article a couple years back?

-Steve

bwilson4web · #3 (**permalink**) 12-06-2007, 06:02 AM

Quote:

Originally Posted by Hot_Georgia_2004

Apparently hybrid owners as a whole are NOT normal people? I don't buy it.

Personally I don't meet any of those statistics. I wonder if the same author wrote the hybrid "Smug" article a couple years back?

It is hard to say. Their web site has another free download report, "Scarborough RAB Automotice Study" that looks at car brands versus the demographics of the buyers for: Ford, Chevrolet, Dodge, Chrysler, Jeep, Toyota, Honda, Nissan, Hyundai, and Lexus. Now we know Dodge = Chrysler = Jeep and Toyota = Lexus but these are different brands within a larger company. Still, the numbers from the "RAB" report seem credible and suggests they aren't just polling Berkley, Boston. Houston and Birmingham.

The full report "hybrids are for Democrats" may have the survey information about population size and methodology but I'm not curious enough to pay for it. Still, I suspect we'll soon see it echoed in various publications since their web page indicates they sell their service to news media and it came out Dec. 4.

Bob Wilson

gumby · #4 (**permalink**) 12-06-2007, 08:50 PM

Well, I'm 1 (maybe 2) of those 4.

kdhspyder · #5 (**permalink**) 12-06-2007, 10:22 PM

4 o/o 4. But I know where the results came from. Scarborough sent me 1150 questionaires.

j/k

AshenGrey · #6 (**permalink**) 12-09-2007, 05:13 PM

I'm surprised this article didn't add "gay" to the list of "rich, liberal, and tree-hugger". In my neighborhood, all of the hybrids (including my own) seem to have the rainbow stripe bumper sticker.

I'm liberal and I've got a college degree, but I'm far from wealthy.

bwilson4web · #7 (**permalink**) 12-09-2007, 05:41 PM

Don't forget,"the women are strong, the men are good looking, and all the children are above average."

Bob Wilson

stevejust · #8 (**permalink**) 12-09-2007, 06:05 PM

I'm 4 o/o 4 as well, but don't have a Prius.

gpsman1 · #9 (**permalink**) 12-11-2007, 07:35 AM

Isn't it redundant to say "college grad" and "hybrid owner" in the same sentence... I mean, if you can't afford one, you can't afford the other!

It's not always by "choice".

( I was just thinking the phrase " isn't it " sounds normal, but saying " Is not it " sounds really wierd. Sorry, not enough sleep! )