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Originally Posted by Sledge
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Actually, Toyota UK has the best answer, 'No peer reviewed study supports the CNW report.' All peer reviewed papers report that 80% of the energy used occurs in operation, not during manufacturing and disposal. But we are faced with a 'sales critter' making a false claim . . .
STOP THE PRESSES!!
IMHO, the right thing to do is identify any legitmate papers that cite this web source and send a letter to the editor with the facts and data. We can't do much about lying web pages (that is a much bigger problem) BUT we can make sure that all ordinary forms of communication have an answer.
Now as for the Internet, we do need to check the ranking of the Jeep web site with the major search engines. If Jeep 'bought' advertizing, there comes a business decision. But I believe there are techniques that can increase the probability of a counter-claim web site.
Certainly, we need to check Wiki and see what they have on this CNW junk. The key is to make sure any lay people have equal access to the facts and data. Then point out the obvious, "claim by a car salesman."
For my part, I am begining to doubt that CNW actually conducted the 'research' they claimed. I'm begining to wonder if they received some 'unpublished research' from one or more major vehicle manufacturers. Some of the data claimed would have required unusual access to upper layers of manufacturing management including Toyota. This would be company proprietary information. That CNW Marketing got the data 'free' does not wash the obvious lack of quality.
Then one last comment -- buyer beware!
There are folks who are willing and will always be willing to believe in fables. For such folks, there is nothing we can do to separate them from the theives of the world.
Now if I remember correctly, UK libel laws are less restrictive than USA libel laws. It occurs to me that Toyota UK may have an actionable lawsuit. That means they could drag UK Jeep into court and make them answer, under threat of purjury, some difficult questions. A few expert witnesses, an award and damages and suddenly, CNW Marketing's reputation overseas has evaporated.
Sure, they'll be in buisness in the USA but having a judgement against them would go a long way to slapping them with a 'clue by four.'
Bob Wilson