I hope ya don't need a new Prius HV battery, but metrotpn has them for about $2k. if we assume a 200,000 mile service life (I'm just sayin') then it represents 1 cent per mile within the total ownership costs.
On p.1 of the Newsweek article it says director of eBay Motors parts and accessories is named "Famous Rhodes". That can't be his birth-name
DAS