Quote:
AS HARD AS DOMESTIC CAR and truck manufacturers have been trying to win younger buyers on the coasts with messages about vehicle quality, reliability and youth, they aren't swaying younger buyers just yet.
According to J.D. Power and Associates' "2007 Avoider Study," released Thursday, pro-domestic and pro-import vehicle buyers are divergent in age and region. The study found that the younger a buyer is, the more he or she is likely to avoid domestic cars and trucks. Conversely, buyers who purchase domestic vehicles are more likely than younger buyers to avoid a vehicle because it's an import.
Younger buyers also give more importance to gas mileage as a reason for purchasing, versus older buyers. Generally, domestic-vehicle buyers say styling and cost are the biggest reasons they avoid import vehicles.
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http://publications.mediapost.com/in...&art_aid=71859
I'm over a decade late in entering the car market to buy my first vehicle, so when I did so, the internet played a major role in finding praise and criticisms for the vehicles I had in scope.
The younger generation is exploiting the technology even more. It is no longer sufficient to write your slanted opinion pieces through traditionally well-known publications and assume that people are paying attention anymore.
Study: Younger Buyers Aren't Much Into Domestic Vehicles
