Thanks schmidtj. Good article but I certainly don't fit the demographic....

Don't make 100k and am not over 30 (let alone 50).

I suspect that the salary is high because the car costs more than the cheaper high mileage cars. For example, you can pick up a Yaris for under 15k and get in the 30s. But the Camry will be over 25k. (Yes I know it is not an apples to apples comparison, put the price and mileage is what matters when you don't make a lot of money and need to save.)

I fit the demographic in every detail except one -- I don't own a video game.

earn more than $100,000 - yes
vote Democrat - No (but I don't vote strainght ticket either)
earn an advanced degree - yes
send e-mails - yes
own gadgets
videogame systems - yes (want a wi now, just don't want to spend $250 on one)
MP3-players - yes (ipods, multiple)
digital video recorders - yes (had multiple tivos since '99)

23% more likely to be older than 50 years old - no (30 something)

Bingo...I hate being slotted like that but if the shoe fits. I'm going to have to buy another car now that is not so typical of my demographic grouping.

I'll admit I fit the demographics except for politics - I'm an Independent, not Democrat or even Democrat leaning.

John

I'm a Billionaire, high school dropout socialist who doesn't own, nor has ever used, a computer.
I like playing tic tac toe by myself, taking long walks on the beach and spending quiet times in front of the fireplace reading poetry that doesn't rhyme.
I was born at the cusp of Taurus and Capricorn, but had my sign legally changed to Scorpio.
I am left handed, but am able to walk with both feet.
I like pizza with Kellogg's Cornflakes and sour creme topping.
I drink decaffeinated water and like carbonated espresso.
I don't fit the demographic mold, do I?

P.S. I don't like, nor respect, these demographic models, in case you couldn't tell.

I live in a box car and eat from dumpsters, I may not qualify either ha.

TCH-43mpg
VW TDI--48
08 LS 600 HL-20
08 LX 470-16

Under 40 (for the moment, hehe), under $100k, apparently underconsuming in gadgetry? My only cell phone is for work, no video game consoles, no mp3 players, no laptop (again except for work's). My only DVR equipment would be a couple of pcs using Media Center. Do my 2 VCRs count? I still use the VCR I got in... 1991 or so? Could have been 1992 rather. Hell still using the $200 stereo I bought in high school, lol.

I don't like those demographics either.. Though I fit all of them except for political and age.

I think these "stereotypes" and "classifications" are just wrong. I really doubt most 20 somethings are environmentally conscious. I would say 33% are, 33% aren't and 33% pretend to be.

If I were to plop down 30-35k on a car, and if I were still in my 20s and single, it would be an Infiniti G coupe..