I just had my Engine Block Heater installed today so I won't be able to report on the impact for a few days (and unfortunately the temps are unseasonably warm so that doesn't help matters). I did notice that it draws about 420 Watts (or 0.42 kW) so in 1 hr this will be 0.42 kW*hr and at a guess of $0.10-$0.15/kW*hr this would cost between $0.042 and $0.063 per hour to run the heater or a 3-hr rate between $0.126 and $0.189. I will post the increase in FE after I experiment for a few days.
Quickly though - the PDF instructions that are available show many steps that are unnecessary. They want you to remove the windshield cowling at the back of the engine bay, remove the engine cover, remove the battery, route the cable up near the oil dipstick, route it along the rear of the engine, route it around/behind/under the battery tray area, continue down into the front grille area clipping into the car frame at places, and finally out the front.
I had a friend perform this at a shop with a car lift so that made many steps not needed and other steps quite easy. Here are some photos of the process. We decided to route the cable where it was easy to zip-tie like the A/C lines, across the top of the radiator shrouds then down and into the front grille. Start to finish time was about 1 hr and most of that time was the removal/replacement of the undertray clips and waiting for the coolant to drain from the radiator drain plug.
Undertray prior to removal.
Engine after removing undertray.
Rear of engine after removing undertray. This was the first place we thought to reach to gain access to the drain plug but it was too near the exhaust (you have to reach straight up from where the exhaust exits) and you could not see the drain plug.
If you remove the passenger wheel then you can look through the steering bits and spot the drain plug. This was reached by a ratchet with swivel head. Here you can see the stock engine drain plug (19 mm) which is to the left of the black plug in the center of the photo.

After draining the coolant from the radiator's drain plug there was still a fair amount when removing the engine block drain plug. I was surprised to see that the coolant was blue.
Due to the location of the drain plug when you remove the stock plug it drains all over the steering components and suspension bits and unless you have a catch basic the size of a golf umbrella then you will get a shower so be ready for it.
Block heater plug installed into the drain plug hole. Remember to dodge the remaining antifreeze dripping off the chassis.

Here you can see the brass block heater plug (24 mm) connected to the orange plug for the heat cable.

We chose to route the cabling along the A/C lines rather than how the instructions show which is across the rear of the engine. Remember that the exhaust come out the back of the engine and we thought it would be smarter to not route this over the exhaust area and down behind the battery and battery tray. Indeed this was much easier and I feel a safer alternative.
We removed the front plastic lip to gain easier access to route the cabling directly below it and on top of the radiator fan shrouds. I have a Full Nose Mask on the car so I had to remove the two snaps on either side and then two plastic clips in the front middle so this is after the front lip was loose and moved slightly for the photo.
Further routing across top of radiator fans (under the front plastic lip) and then down the driver's side of the radiator and across the front of the radiator behind the front grill (this is due to the length of the cabling so we had to take up the spare length somewhere).
Finished results (protective cap removed for photo).
