Some may be obsessed on mpg, I'm just "highly conscious"

I hate to say that I'm pissed right now because I'm only getting 48mpg this tank. I get stressed when the display shows less than 50mpg after having my last 11 tanks between 51mpg and 55mpg. Colder mornings (40-50 deg F) are making warm-ups take longer (3 miles instead of 1 mile). I make up some of the mpg loss in the afternoon when it's warmer on the way home, but it's just not enough. Thankfully conditions don't get lower than the 40's around here. I don't know if a block heater would be as beneficial and cost effective as living in sub-30F temps.
Not trying to hijack the thread, just talking about mpg and conditions. I don't think the new mpg ratings (40/45) won't affect too many people's decision, but will affect how they react when they get in the low 40's with their "usual" driving style.