I took home the HCH last night because...
- The Toyota salesman was too pushy and took me on a joke of a test drive (in contrast, for the two Honda dealers I visited, one guy literally handed me the key as soon as I walked in and sent me off on my own test drive without taking any of my info, license, etc, while the other dealer took me on a 10-mile trip with hills, highways, etc).
- Price difference (19.5k for HCH after tax credit, 23k for #2 Prius -- both good deals, though!)
- Avoid hybrid rage and feeling smarmy (I like the earlier analogy of PC owners and Mac/Apple owners)
- Better rear visibility (although the Civic's back seat head rests still get in the way a bit too much)
- I own a lot of Toyota stock, so I'm hedging my bets

- My 3 housemates already have Hondas, so obviously I had to complete the set.
- A lot of intangible and emotional factors from being in the car...
It was a close call, though... Here's why I might have gone with a Prius instead:
- Keyless entry/ignition
- Rear view camera (but useless for lane changing)
- More cargo space
- It's all Toyota's technology anyway
- 2 extra years / 20k more warranty on battery
- Smoother ride