Re: Hummer Introduces a Laptop
Keep in mind that the big deal is the marketing, not the product. HUMMER as a brand name has a lot of staying power, so licensing the name to sell products that HUMMER buyers would consider buying does three things.....
1) It provides manufacturers of tangentially related products a "captured market" of potential customers
2) It provides the company marketing the original product (in this case HUMMER) a way to stay connected with existing customers
3) It provides the company marketing the original product (in this case HUMMER) a chance to connect with people who are positively pre-disposed to their product a way to connect with the company, even if they cannot buy the original product.
Harley-Davidson has mastered this selective marketing approach over the years. Porsche has been in the game for a few years. Cadillac has also recently gotten into the game, with a line of Cadillac bicycles.
Peace,
Martin
I am NOT the official voice of GM with respect to Hybrid issues
I am NOT the official voice of GM with respect to Hybrid issues
I am NOT the official voice of GM with respect to Hybrid issues
|