There was an outfit called "CNW Marketing" who published a report "Dust-to-Dust." Their press release announced that the Hummer was cheaper per mile than the Prius and they received a whole bunch of press. We soon discovered this was based upon:
- very long lives for Hummers and large, Land Rover style vehicles
- always shortened lives for hybrids and the Prius
- extremely high costs assigned to hybrid development and salvage
Attempts to discuss their results and understand the data were rebuffed by "CNW Marketing" who seemed very secretive about the numbers. Although claiming it was self funded, the announcement that the original H1 was ceasing production followed shortly after the "Dust-to-Dust" report came out. Furthermore, every other peer reviewed paper on vehicle life-time energy use had reported 75-80% of the energy cost came in operation, not in the design, manufacture and disposal. Still, CNW Marketing insisted they were right and the world was wrong.
It is May 2008 and gas prices had already reached $3/gallon and climbing. GM announced possible ending of the last H3. Dealer lots are choked with SUVs and large pickups and Toyota sold every one of their Prius to the point that sales in the USA are now one-for-one with factory shipments.
Curiously, CNW Marketing now reports the Prius price per mile is in the middle of the pack, $2.19/mile, versus their original $3.25/mile. Well isn't that nice.
Bob Wilson