2013 Malibu dropping Hybrid label
 

As a sales rep for GM and a previous owner of a Chevrolet Malibu Hybrid I can understand GM's decision to drop the Hybrid label from the Malibu and replace with with ECO.

With very few exceptions the Hybrid branding actually hurts sales not helps.

With the New 2013 Malibu having an improved version of the BAS mild hybrid system I beleive by calling it an ECO package customers will be less fearful of adopting the technology.

Hopefully the improved system will see better fuel saving results than the previous Malibu did.

Re: 2013 Malibu dropping Hybrid label
 

It's pretty cool, I think !!

Re: 2013 Malibu dropping Hybrid label
 

New 2013 Malibu I'm also hoping to see an improving one.

Re: 2013 Malibu dropping Hybrid label
 

Just bought one 24mpg city 39mpg hwy great car love it.