HCH Advertising Campaign
#1
HCH Advertising Campaign
As if the demand isn't high enough relative to supply, Honda is starting to aggressively advertise the HCH II....I saw an occasional ad on TV but check out this week's TIME (I know, most of us lean a little left and prefer Newsweek)- there is a 2 page spread just inside the front cover.
Last edited by jaykay; 06-07-2006 at 06:11 PM.
#2
Re: HCH Advertising Campaign
Originally Posted by jaykay
As if the demand isn't high enough relative to supply, Honda is starting to aggressively advertise the HCH II....I saw an occasional ad on TV but check out this week's TIME (I know, most of us lean a little left and prefer Newseek)- there is a 2 page spread just inside the front cover.
#3
Re: HCH Advertising Campaign
IMO it's more of a PR move then about selling the HCH-II. They know that gas is a hot button right now so they are getting the message out that big "H" Honda is the answer. I haven't seen the ad so this is just a guess. A while back H was talking about curtailing hybrid production but now it looks like they're riding the wave.
#5
Re: HCH Advertising Campaign
Actually Honda may have made the ad buys some 3-4 months ago when gas was a little cheaper. I know we typically make our buying plan some 3-6 months in advance. Sure they can swap them, but as others said, it's a feather in the cap-and it will get people into the dealer-even if they have none to sell! Perhaps they will get them an upsell to an Accord Hybrid (which needs a little push) or another Honda.
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