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Nik Bristow and Brian Pierce, copywriters with Fitzgerald+CO in Atlanta, are two guys on a mission to change the way Americans view alternative fuels. At 10 p.m. EST tonight, they will depart from SoHo in New York City on “Willie Run ‘08”, the first-ever non-stop, cross-country trek powered entirely by Willie Nelson’s own BioWillie® biodiesel.

“I know the trip sounds crazy, but it’s more important now than ever,” said Bristow. “We’re on the cusp of a very important election where oil and energy are universal top concerns, and biodiesel is one of the cleaner, more viable fuel alternatives out there. We need to get the word out.”

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