Kermit the Frog will star in a new 30-second TV spot for the Ford Escape Hybrid to run during the Super Bowl. More of a perceptional ad than a sales pitch — considering the hybrids are selling faster than Ford can build them — Ford hopes the spot will help paint its entire brand, non-hybrids included, as a choice for environmentally conscious buyers. Money appears not to be an issue in this regard, considering the ad will reportedly cost $2.5 million (including ad time).